Let's Build

About DoubleKlick

People who understand the business behind the technology.

DoubleKlick brings together business leadership, process analysis and technical delivery. We care about how a business runs, how its people work and whether a change makes their day easier.

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A practical perspective on change.

Running a business means balancing customers, people, cash flow and the work that needs to happen today. A new system has to earn its place in that environment.

We take the time to understand those pressures. We ask questions, explain the options and work with your team to make improvements that fit the operation.

Meet the co-founders

Illustrated portrait of Mitch Sanders, co-founder

Mitch Sanders | Co-Founder

Mitch is a business builder and systems architect with experience across automotive operations, hosting, software and automation.

His work has involved parts catalogues, stock and fulfilment, customer support and the infrastructure that keeps services running.

He brings that operational experience to designing systems around the work a business needs to do.

Illustrated portrait of Ben Nurmi, co-founder

Ben Nurmi MAICD | Co-Founder

Ben brings experience as a chief executive, director, technology leader and business adviser across construction, specialist disability accommodation, IT services and business advisory.

He has led teams, founded businesses and worked with organisations on strategy, operations and growth.

He connects business priorities with the people, processes and systems needed to put them into practice.

Meet the AI agent team

These are AI agents, with illustrated personas and defined jobs. Veronica leads our internal DevOps work. Mia, Leon, Roman, Tej and Dom are the specialist roles available through our AI workforce offering. Their access, responsibilities and approval points are agreed around your business, with people accountable for the outcome.

Illustrated avatar of Veronica, AI agent

Veronica | DevOps Lead

Coordinates the agent team, development scheduling and CI/CD review. Veronica also supervises Cipher's security work within the agreed scope, keeping delivery connected to the business brief.

Illustrated avatar of Mia, AI agent

Mia | Chief of Staff

Brings priorities, progress and outstanding decisions into a useful briefing. Helps coordinate sales, marketing and operations so the team knows what needs attention.

Illustrated avatar of Leon, AI agent

Leon | Sales Manager

Helps handle enquiries, qualify opportunities, arrange the next conversation and keep follow-up moving. Gives your sales team more time for relationships and closing work.

Illustrated avatar of Roman, AI agent

Roman | Marketing Manager

Prepares posts, emails and campaign drafts in your business voice. Gives your team a starting point to review and approve, keeping marketing moving alongside everyday work.

Illustrated avatar of Tej, AI agent

Tej | Finance Manager

Brings outstanding invoices and cash information into view, and flags items for attention. Helps your team see what needs following up without assembling another report.

Illustrated avatar of Dom, AI agent

Dom | Operations Manager

Prepares procedures, job packs and follow-ups so the next person has what they need. Helps keep everyday work organised and reduces the chasing between tasks.

Built and refined in our own business.

Veronica was inspired by Tony Stark's world and developed through years of internal refinement before taking on external work. At the top of the DoubleKlick Neural Net, she starts with the priorities, processes, systems and boundaries gathered during discovery.

Her supervision of Cipher's cybersecurity analysis and penetration testing stays within the authorised scope, with human oversight. We put AI to work ourselves, so practical delivery experience informs the way we design it for you.

What you can expect from us

Questions before recommendations

We want to understand the cause of a problem and the people it affects before proposing a solution.

Clear advice

We'll explain the options, costs and trade-offs in plain language, including where a smaller change may be enough.

Attention to adoption

A system is useful when people can work with it. We include testing, documentation and support in the delivery conversation.

Start with a conversation

Let's talk through your business.

Book a free 30-minute call. We'll talk through what's getting in the way, where we can help, and how we can work together to move things forward.

Book a free introduction